Vision

To inspire people to become fitter, stronger and more capable, both in everyday life and in the adventures they choose to take on. Dave believes that being fit is not about chasing numbers for the sake of it, but about building the physical and mental resilience to do more of what you enjoy.

The ultimate goal is to get more people moving, spending time outdoors and taking on challenges that test them. Whether it is a mountain, a race or simply becoming the strongest version of yourself, the aim is simple: be prepared for whatever comes next.

Philosophy

Training should have a purpose. Getting stronger, fitter and more resilient should help you perform better at the things that matter to you, while understanding when to push, when to recover and how to keep your body doing what you ask of it.

Dave's approach is built on experience, education and doing the hard things himself. It is about working bloody hard, learning from mistakes and knowing that more is not always better.

Ice axes raised on a snowy summit in the clouds

Enquire about coaching

Have a question or want to book an adventure? Send an enquiry and Dave will get back to you.